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Our team

We are an experienced team specialized in the development of creative communications and branding strategies.

  • Joannie Denault Co-Founder / Brand Strategist

    Creativity applied to finding unexpected links in the most unusual places. Grounded in a business perspective, interpreting cultural cues to better understand where industries are going and finding out the next opportunities. Endless curiosity and “what if” mentality.

  • Fanny Chabot Co-Founder / Brand Strategist

    Creativity applied to storytelling. Crafting the perfect narrative to maximize business and human capital. The art and science of words, combined with an intuitive approach. After leading brand strategies in advertising agencies, she is now creating new strategic services.

  • Pascale Côté Strategy Project Lead

    Creative problem-solver for projects that need to be on budget and on time. She never leaves her eyes off the prize and that is what allows her to be a team leader that is collaborative and smooth as can be.