Tadiem, Inc. acquires Montreal-based brand consultancy Folk

Strategy-first approach and established Québec footprint bolsters agency’s growing services

TORONTO, August 22, 2022 – Tadiem Inc., is acquiring Montreal-based Folk to expand its brand strategy offering and establish a presence in Québec. Folk will become the fourth division within Tadiem, the independent collective behind advertising firm Bensimon Byrne, brand and design shop OneMethod as well as PR and communications agency, Narrative.

Operations will continue from Montreal where the Folk team will support their existing clients while playing a more substantial role with clients across Tadiem. Folk’s leadership will remain, with Joannie Denault and Fanny Chabot as EVPs Brand Strategy, and Claudia Milord as EVP Managing Director.

“Folk has built an impressive brand consultancy business, and their understanding of Quebec ensures a truly national perspective for our clients,” said Tadiem CEO Sarah Spence. “We have always had a strategy-first philosophy; and acquiring a strategy shop with deep knowledge of the Quebec market is emblematic of how we approach our clients’ needs.”

“Joannie and I founded Folk seven years ago with the belief that brands anchored in culture and inspired by people are the most powerful brands,” said Chabot. “We’re thrilled to be joining the Tadiem collective of creators who wants to explore new ways of expressing brand strategies while redefining communications in Canada, and beyond,” added Milord.

The acquisition reflects Tadiem’s ongoing commitment to enabling new leadership, fresh perspectives, collaboration, and agility. It is the first acquisition since the company moved to an executive management model in March 2021. Its last merger, with OneMethod, occurred in 2012.

About Tadiem, Inc.

Tadiem is an independent creative collective of Bensimon Byrne, OneMethod, Narrative, and Folk. Founded in 1993, Tadiem is an acronym for talent and decency in equal measure.

About Folk

Founded in 2015, Folk is a brand strategy studio committed to building brands inspired by and inspiring to people. We are born from a desire to change the way brands are created; make brand strategy more creative, simpler and more impactful. From technology and finance to retail and cultural organizations, we define the right brand strategy that can take your business to new places.