Folk is committed to building brands inspired by people.

Powerful brands capture the imagination, spark fascination, and become part of our culture. We are born from a desire to change the way brands are created; making brand strategy simpler, more creative, and impactful.

Brand Strategy

We identify opportunities for growth by analyzing your business, your audiences and cultural trends around your brand.

  • Brand audit
  • Brand insights
  • Value proposition
  • Industry & cultural trend analysis
  • Brand positioning and architecture
  • Research: consumer, customer, employees

Brand Expression

We help you uniquely position your brand, and craft the brand voice, the story and the messaging playbook you need to bring it to life.

  • Messaging playbook
  • Naming strategy
  • Communication strategy [internal and external]
  • Definition of brand tone

Brand Stewardship

We equip your team with the tools, knowledge and training they need to be brand gatekeepers and storytellers.

  • Brand annual planning
  • Brand training
  • Employee engagement strategy & brand culture development
  • Mission, vision, and values

Our Clients

From technology and finance to retail and cultural organizations, Folk works to define the strategy that can take your business to new places.

Orchestre Metropolitain
HEC Montréal